By getting caught up in a shiny new thing, we neglect the real problems that demand our resources and creativity. Many of us show up to work every day because we are driven by the desire to help people. At its best, it can solve the greatest challenges put before us. Technology has the power to transform lives. I think it’s important not to lose sight of the human cost as well. Misused resources can lead to widespread layoffs. When companies make promises they can’t keep, customers quickly lose patience, leading to lost revenue and churn. Once a technology has failed to live up to its promise, burned-out and demoralized employees on these teams stop bringing their best ideas to work. I’ve seen developers raise valid concerns about a new product only to be shot down because the higher-ups can’t fathom the idea of failure. In fact, research shows these teams are much happier and more productive than teams that run themselves ragged chasing hype. ![]() Even teams that aren’t taking huge creative risks can talk openly about failure and use their resources with caution. I prefer to think of them as opposite ends of a spectrum. To be clear, moonshots and hype are not the only two options. But unless you’re a crypto enthusiast, there’s a good chance you don’t think about the blockchain very often, and consumers have thus far signaled their profound ambivalence about the metaverse. Businesses have sunk millions into these hyped-up technologies. ![]() Similarly, think pieces have made wild claims about how the metaverse will transform the way we work, socialize, do business, and relate to each other. The blockchain was supposed to revolutionize everything from commerce to dating to elections. In the early days, articles about the blockchain were breathless with possibility. Think about the hype cycles of our recent past. By contrast, hype leaves no room for failure.
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